-- The New Design Language Launch took place at EXEED’s Shanghai R&D Center during the 2026 EXEED International User Summit. Centered on the theme of “The Future Luxury”, the session brought together EXEED designers Christo Pavlidis and Chief Designer Juan Manuel Diaz to unpack the brand’s all-new Future Luxury design vision. Rooted in the Perpetua design philosophy, EXEED envisions continuous technological advancement and iterative design evolution. Through a rich portfolio of product concepts, the brand meets global consumers’ aspirations for luxury, performance and cutting-edge technology.
The Perpetua design philosophy takes water as its core inspiration, drawing from the ever-shifting forms of Atlantic Ocean waves shaped by light, tides and the passage of time. It branches into two distinct product design expressions derived from water’s varied states. Flowing liquid water embodies speed, tension and dynamism, defining the aesthetic for sport-oriented models. Polar glaciers, by contrast, with their crisp flat facets, vertical planes and commanding volume, lay the design foundation for future luxury vehicles. By refining vehicle proportions, sculpting body surfaces and perfecting fine details, the design team builds a stronger, more recognizable brand family identity.
The ES GT showcases the more athletic facet of the Perpetua design philosophy. As the brand’s first crossover wagon, it strikes a balance between sportiness and understated elegance. Its low-slung, elongated silhouette delivers a powerful forward momentum, even when stationary. The cabin features a symmetrical wrap-around layout, pairing a skyline display with a standalone floating central console screen to create an intuitive human-machine interface. Integrated sport seats with active side bolsters and carbon-fiber trim extend this design concept into the real driving experience.
The EX9 embodies the design exploration of Future Luxury. Its long wheelbase, short front overhang and upright body deliver the poised stance befitting a flagship SUV. Clean body volumes and restrained surface sculpting further enhance the vehicle’s cohesive presence. Up front, a large rectangular grille and vertical lighting form a striking visual anchor, while the wide body panels and vertical light clusters define the rear. Embracing minimal ornamentation, the design team prioritizes proportions, premium materials and interplay of light and shadow, redefining luxury as a serene, effortless visual experience.
Within the upcoming product matrix, the EX8 and EX7 interpret this shared design language in unique ways. The EX8 highlights balanced proportions, horizontal breadth and generous interior space, catering to premium SUV buyers who value multi-passenger journeys and everyday usability. The EX7 carries forward EX9’s design DNA with a more athletic profile. Making its debut in concept form, the MPV Concept explores product forms beyond sedans and SUVs, introducing fresh design thinking for luxury multi-seat travel.
Beyond the indoor presentation, two vehicles — the ET FL and X-CONCEPT — were showcased outdoors for static viewing. The ET FL signals the model’s refresh with a redesigned front fascia, full-width light bar and upgraded in-cabin interaction system. Boasting full-size SUV dimensions, broad-shouldered styling and a horizontally oriented cabin layout, the X-CONCEPT expands the brand’s design exploration of interior space and flagship road presence.
Following the launch, a dedicated design workshop enabled direct dialogue between the design team and global users. Discussions focused on regional styling tastes, space usage habits and diverse travel scenarios. Insights gathered on-site will serve as a key reference for the brand to deepen its understanding of user demands. As the Perpetua design philosophy and Future Luxury design language roll out across a diverse product lineup, EXEED is shaping the future of luxury mobility for global markets through design excellence, performance innovation and cutting-edge technology.
Contact Info:
Name: Jade Jiang
Email: Send Email
Organization: EXEED INTERNATIONAL
Website: https://www.exeedinternational.com/global/
Release ID: 89206570
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